Brand Alignment Methodology

Opportunity:

This is your how. It’s created when your brand vision and motivation coincide.

How?

  • Should things be?
  • Can you get started?
  • Do you find opportunity to provide external value?

Meaning:

A clear vision coupled with a strong purpose provides meaning for your brand.

Why?

  • Do you believe in this?
  • Are you driven to…?
  • Do you do it the way that you do?
  • Is your vision better than…?

Passion:

A strong purpose and motivation to create brand alignment stems from your passion.

What?

  • Do you stand for?
  • Value do you provide?
  • Market do you serve?

All three of these together (Opportunity, Meaning, and Passion) create brand alignment through vision, motivation, and purpose.