This is your how. It’s created when your brand vision and motivation coincide.
- Should things be?
- Can you get started?
- Do you find opportunity to provide external value?
A clear vision coupled with a strong purpose provides meaning for your brand.
- Do you believe in this?
- Are you driven to...?
- Do you do it the way that you do?
- Is your vision better than...?
A strong purpose and motivation to create brand alignment stems from your passion.
- Do you stand for?
- Value do you provide?
- Market do you serve?
All three of these together (Opportunity, Meaning, and Passion) create brand alignment through vision, motivation, and purpose.