A brand is more than a logo. It is a promise to those you serve.
A brand is designed to contribute to the overall impression of a person, product, company, organization, or whatever that brand represents. In other words, having a strong branding strategy for your business helps to define what your brand stands for – what promise it makes to those it serves.
A well-defined brand means:
Your business and its leadership team have defined their core values – their "why"
You know who your target markets are
You can clearly articulate or otherwise convey a unique value proposition
Everyone in your organization understands what the brand stands for, who it serves, and how to communicate the brand promise consistently.
What does brand strategy cover?
When you work with a branding company like Krative, they will focus on your specific marketing goals to better convey your brand using the following branding services:
Branding Services for new & existing businesses
Your organization has an identity all its own. It has its own personality and it even speaks with its own voice. We are experts at capturing these fundamentals to express exactly what you need to say, and how you need to say it.
Whether through digital, print, or somewhere in-between, we design identities, brand messaging, and marketing collateral that works for its intended audience.
Attracting the ideal target markets requires a brand to be positioned where their intended audience will discover it, connect with it, and take action on it. We build our brand and marketing strategies around this approach.
"They brought clarity to who we are and what we stand for."
SquareKnot Advisory Partners
"I love the research that went into our rebrand at Franklin Communities... focus group with residents, meetings with key employees... [it] all got us to dig deeper to figure out residents see and we see ourselves."
"Krative has been an essential part of my company's success as one of the first medical marijuana dispensaries in Connecticut."
Geri Ann Bradley
The Healing Corner