Brand Strategy & Design
A brand is more than a logo. It is a promise to those you serve.
Brand Strategy & Design
A brand is designed to contribute to the overall impression of that product, company, organization, etc.
A well-defined brand is the foundation of a great relationship (business).
By defining your core values, target markets, and the value proposition of that relationship, you have defined the principles that your business model will be (or is) based on.
Every decision made for the business can be brought back knowing what your brand stands for and who it serves. "Would our brand do ______ or _____?"
By understanding your brand you will inherently provide value to your target markets. In doing so, your brand will be elevated in the eyes of those you serve — Positioning your brand in the right market.
We immerse ourselves within your brand through a series of discovery exercises and research, evaluating your core values, target markets, and communication strategies.
Once we've established a framework, we work tirelessly through each phase, ensuring to evoke originality within your strategy, while maintaining the most important pieces of your brand at heart.
Brand Strategy & Design Service
Schedule a Consultation
Branding for new & existing businesses
Your organization has an identity all its own. It has its own personality and it even speaks with its own voice. We are experts at capturing these fundamentals to express exactly what you need to say, and how you need to say it.
Whether through digital, print, or somewhere in-between, we design identities, brand messaging, and marketing collateral that works for its intended audience.
Attracting the ideal target markets requires a brand to be positioned where their intended audience will discover it, connect with it, and take action on it. We build our brand and marketing strategies around this approach.
"They brought clarity to who we are and what we stand for."
SquareKnot Advisory Partners
"I love the research that went into our rebrand at Franklin Communities... focus group with residents, meetings with key employees... [it] all got us to dig deeper to figure out residents see and we see ourselves."
"Krative has been an essential part of my company's success as one of the first medical marijuana dispensaries in Connecticut."
Geri Ann Bradley
The Healing Corner