Brand strategy for long term success

When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business.  Rather successful branding…

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Starting a business takes a lot of time and effort. Growing one to be efficient, profitable, and well-liked requires even more discipline on your part as the business owner.  For the sake of growth, we sacrifice much to achieve a particular vision for our brand. As such, it is extremely frustrating when we don’t get…

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Krative Brand Alignment Methodology

Opportunity: This is your how. It’s created when your brand vision and motivation coincide. How? Should things be? Can you get started? Do you find opportunity to provide external value? Meaning: A clear vision coupled with a strong purpose provides meaning for your brand. Why? Do you believe in this? Are you driven to…? Do…

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