Core Values of a Brand

Let’s talk core values “No matter what your organization does, why it does itwill rarely change – that much.” – Rick Callahan, Founder/CEO of Krative, LLC A large aspect to positioning a brand is understanding the “core values” of an organization. Other marketing-types may call this the “underlying beliefs”, “corporate DNA”, and to some extent…

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Brand Strategy as a plan for long-term business success

brand strategy for long term success

When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business.  Rather successful branding…

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Brand Alignment Methodology

Krative Brand Methodology for Brand Alignment

Opportunity: This is your how. It’s created when your brand vision and motivation coincide. How? Should things be? Can you get started? Do you find opportunity to provide external value? Meaning: A clear vision coupled with a strong purpose provides meaning for your brand. Why? Do you believe in this? Are you driven to…? Do…

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