A Branding, Design, and Marketing Firm

That Gets It.

Sometimes, we're told that it can only be felt in an intuitive gut-feeling sense.

Other times, we're presented charts, graphs, and reports that attempt to convey it.

Either way, our first objective when meeting a potential client is to understand the vision for their brand.

This is where we excel.

We're a branding, design, and marketing firm that simply put, "gets it". We've been told this time and time again by clients who've enjoyed the Krative process, which takes them from struggling to articulate their vision to implementing and growing their brand.

Who We Are

We work with clients spanning a wide array of industries and businesses of all size. Because of this, our team remains lean, agile, and efficient so as to implement unique strategies for each of our clients brands. With a tried and true process,backed by a talented team, we are committed to the success of our clients.

Our firm consists of passionate and dedicated designers and strategists. We take the time to ask the right questions, to listen, to understand the struggles, and most importantly share the enthusiasm for each brand's vision and purpose.

Leadership Team

Rick Callahan

Rick Callahan founder of Krative

Founder / CEO
Strategy & Consulting

Rick Callahan is an entrepreneur dedicated to growth. 

He started his first business in 2006 at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT.  Today, he is the founder and CEO of Krative – a branding, marketing, and design agency in the heart of downtown New Haven.

As Krative's CEO, he is often seeking the next big opportunity for Krative. Within the organization, Rick's combined passion for understanding his clients in order to strategically plan, design, and implement creative solutions has pushed Krative's clients to new levels.

In 2010, Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.

In 2014 he began the Let’s Grow My Biz Workshop Series that offers business growth insights to entrepreneurs, business owners, and decision-makers.

In 2019 he was selected to be the Entrepreneur-In-Residence for the New Haven Free Public Library (NHFPL).

In early 2011, Samantha has established her role as a core member of the team. Samantha knows the “Krative way” and applies it to all things production. She manages Krative's production schedule and the creative team accordingly.

Whether she is creating websites, content, graphics, social media strategies, blog posts, email blasts, or training clients on various marketing platforms, Samantha can — and does — it all.

Samantha Mudry

Samantha Mudry - Krative's Creative Production Director

Production Director

A few of our clients

"We highly recommend the team at Krative. A great team helped us design a variety of materials that really sell the new “brand” and the website provided great new functionality for our clients. Beyond that, the team was a pleasure to work with as they constantly brought fresh ideas to the table and challenged us to think bigger. The main selling point for us is they brought an edginess to the project and we didn’t feel like our project was just another task in the queue."

Parker Elmore - President & CEO, Odyssey Advisors

"Simply amazing! The Krative team's creativity and passion for helping is astounding. I cannot recommend Krative enough to everyone I know!"

Doreen Godfrey - Founder, Vicolo Mio

"Krative provided Nexus a valuable sounding board for development of our new collateral materials as well as follow through into final documents. Being a design company ourselves we know we presented particular challenges. Krative managed us and our design needs and exceeded our expectations with their final output."

John Laverack - Principal, Nexus Design, LLC

"As a small business owner and someone who is very "green" when it comes to anything having to do with websites and marketing, I was very intimidated by the idea of developing a website and marketing plan for my business. Krative made the process not so scary and in fact fun. I now I have a website and marketing materials that I am very proud of. And, visitors to my website are quick to tell me how beautiful it is, as well as how easy it is to navigate."

Amy Baertschi - Founder, Green Eyed Nutrition

Office & Production Team



Office Assistant

Everette Da Bubba - Krative's Welcoming Committee


The Boston New Haven Terrier

Krative Sprout Program Logo


Design & Marketing Internships
( The Sprout Program )

Dedicated Specialists

Sometimes we have to call in the calvary. With specialized skills, dedicated talent, and a focus on client success, our dedicated specialists are crucial to the fulfillment of effective creative solutions

Andrew Rondinone Designer



Andy of Amatech Solutions


(from Amatech Solutions)
Development Consultant

Brittany's Bookkeeping headshot


(from Brittany's Bookkeeping)
Bookkeeping Services